Prime Media Productions Uses adSails to Manage their Sales Operation

adBlocks Footprint Continues to Grow as Another US MSO Deploys adBlocks’ adSails workflow system to Manage their Advertising Operation.

BIDDEFORD, Maine, March 19, 2010 -- ADBLOCKS, a leading software and technology provider of advertising workflow systems, announced today that Prime Media Productions has deployed adBlocks adSails to manage its advertising sales operations. Prime Media Productions is an ad insertion provider, serving more than 50 systems throughout the US. adBlocks will manage Prime Media’s advertising sales workflow across the operator’s footprint which serves systems in Arkansas, Connecticut, Kansas, Massachusetts, Missouri, Nebraska, North Carolina, South Carolina, Virginia, Tennessee, West Virginia & Wisconsin.

“We are pleased to have integrated adSails into our sales operation. We hit the ground running with adSails and we’re extremely pleased with the positive impact this has had on our sales,” said Rachel Morris, General Sales Manager for Prime Media Productions. “Our traffic team has improved efficiency greatly because of the seamless interface between adSails and our Summit traffic system.”

“adSails’ dynamic workflow system solved some serious sales workflow issue of the Prime Media sales operation ,” said Jon Safford, adBlocks’ Chief Executive Officer. “They were faced with adding more personnel to manage their ever expanding footprint. We provided a system that will allow them to grow their business without staffing up on the operations side. We are excited to be working with the Prime Media team to help them grow their rapidly expanding advertising sales operation.”

About Prime Media

Prime Media Productions, your ad insertion solution. No matter how big or small your ad insertion needs may be, for over 18 years, Prime Media has grown into a service leader in the industry, providing a total solution for ad insertion, billing and traffic management, local sales reps with a local connection and a full-service production facility.

The ability to manage and service over 50 systems nationwide comes from our administrative infrastructure, based at our corporate offices in Smithfield, Virginia. Our proven marketing strategies for national and local sales, combined with our “back office” support equals significant bottom-line results for our clients with no investment in equipment, personnel or resources.

Corporate Address:
20173 IWIP Road
Smithfield VA 23430
757-365-0151

About adBlocks

adBlocks ( www.adblocks.com ) is an advertising support company that develops Customer Relationship Management (CRM) and Sales Force Automation (SFA) solutions for the advertising sales industry. Its database software, adSails, maximizes efficiencies and drives incremental revenues for the ad sales operations of some of the largest media companies in the world. By focusing on the needs of the advertising marketplace, adBlocks amortizes traditional customization costs across the entire industry, rather than passing them on to individual customers. As a result, the company delivers superior functionality at a competitive price point relative to generic CRM/SFA solutions. Founded in 1994 to serve the needs of the cable, broadcast, outdoor and digital advertising industry, the company serves seven of the top ten cable operators. In recent years, adBlocks has expanded to serve the needs of the larger advertising sales vertical, with clients in out-of-home, internet, newspaper, and magazine advertising. adBlocks is privately owned and headquartered in Biddeford, Maine.