problem

problem

Simplifying complex pricing systems to respond to changing market conditions and improve accountability

Like many companies selling advertising, this west coast cable company offered a wide variety of product options, laden with confusing discounts or premium pricing. In planning an advertising campaign, account executives wrestled with a pricing system that required numerous calculations. Even though the pricing options were necessary to reflect inventory and influence buying patterns, managers found it difficult to know whether AEs were pricing inventory properly. To make matters worse, the rate system was essentially static because it was based upon thousands of variables, none of which were easy to change. Solution.